ABOUT US

ABOUT US

BRAND DEVELOPMENT

As technology and media converge, and people are more connected than ever, consumers have become stakeholders in brand messaging. This shift to empowerment means that brands must interact with their audiences in new ways in order to remain relevant. As one of the top branding agencies, we believe that every engagement is an opportunity to expand on positive brand experiences that keep consumers engaged in their journey to loyalty.

We listen closely to our client’s needs in order to create a wide-reaching and effective brand marketing PR strategy. Listening is part of what makes our brand marketing public relations agency so successful.

STRATEGY

At the beginning of our work with a new client, we hold a Brand-Storm session to align internal staff, appropriate communications partners and the J Media Group brand strategy team. Then we develop branding strategies and campaigns designed to tell your unique brand story in a way that is culturally relevant and aligns your brand and your consumer with popular culture and the media.

EXECUTIVE VISIBILITY

Thought leadership taps into the talent, experience and passions of an individual to build expertise and recognition. From hosting events and taking advantage of speaking opportunities to original research and corporate social responsibility activities, J Media Group ensures the success of its clients by sustaining engagement over time and maximizing moments in the media and on social.

CELEBRITY ENGAGEMENT

Celebrity and influencer engagement can be very powerful marketing tactics when properly executed. A product placed in the hands of a celebrity, or a single influenced tweet can send a brand into overdrive. We specialize in celebrity product placement or selectively pairing celebrities and influencers with client products. We represent A-list talent, maintain long standing relationships with celebrity talent reps, and cultivate relationships with top influencers and content curators in pop culture, fashion, music, art and entertainment.

SPONSORSHIPS

We bring sponsorships to life by creating branded content and experiences that build deeper connections with audiences. We work with some of the world’s leading brands, rights holders and media companies and offer a full spectrum of sponsorship services from concept development to negotiation, activation and sponsorship sales. The result is impactful sponsorships that engage audiences, deliver impact, value and a solid return on investment.

SOCIAL MEDIA

Social media has revolutionized public relations and moved brands to a dialogue in which consumer stakeholders, and not just the companies, have power over the message. A successful social media strategy must deliver more than likes and followers it must deliver on brand promise. At the J Media Group, we customize the brand story to fit the format and identify powerful influencers by impact, followers and volume of posts and leverage these influencers to maximize the moment. We follow this up with content audience matching, cross platform access, and geo-fencing and hyper-targeting to interconnect consumers in the physical and digital worlds. The result is action based measurement from increased audience generation to user acquisition and downloads.

CRISIS MANAGEMENT

In an increasingly complex media environment where the influence of social and activist sites cause twenty eight percent of crises to spread internationally within one hour, corporations must proactively manage relationships and mitigate reputational risks quickly and effectively. At the J Media Group, our strength lies in the ability to help our clients effectively manage crises with local officials, and proactively build and deploy a global crisis communications strategy in real time. Crises are not static. Our Crisis Communications team is connected 24/7 and knows that the importance of managing a crisis well can mean the difference between sustaining or avoiding long term reputational damage.

TRADITIONAL MEDIA RELATIONS

We have an established network of top media contacts developed over two decades. Our record of success is exceptional for generating coverage of our clients in major media outlets throughout the U.S. From segments on the Today Show to features in The New York Times, we have long-standing media relationships at all levels. We work these connections to secure coverage that fits with your strategic objectives. We know what it takes to create innovative news angles and stories that get your message heard and that positions you front, center and way ahead of the competition.

NONPROFITS AND CAUSE MARKETING / CORPORATE-CSR

In an increasingly complex media environment where the influence of social and activist sites cause twenty eight percent of crises to spread internationally within one hour, corporations must proactively manage relationships and mitigate reputational risks quickly and effectively. At the J Media Group, our strength lies in the ability to help our clients effectively manage crises with local officials, and proactively build and deploy a global crisis communications strategy in real time. Crises are not static. Our Crisis Communications team is connected 24/7 and knows that the importance of managing a crisis well can mean the difference between sustaining or avoiding long term reputational damage.